Fair enough. He's very commercially successful so far so obviously there's an audience for him, and he is already building up a fanbase... I think even the weaker material will be carried by his amazing voice, but obviously I'd like the material to be strong on its own merits. So far I find the balance he seems to be striking between more experimental stuff and commercial mass appeal to be very interesting and with a lot of potential... which will hopefully be realized to some extent on the full album. Malay's production is a big part of why I was so interested from the start, and It's You is a great example of it imo, I think it's a fantastic song. In any case he's had enough success already to at least have a few years of relevance in which to keep growing.