Zane Lowe on Why Apple Music Is ‘In the Storytelling Business’

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Zane Lowe sat down with Music Business Worldwide to talk about Apple Music and various other topics:

Well the artist, first and foremost, has to create an environment which offers a 360 degree creative experience for fans before we even think about how to collaborate with that [and] help them build their story.

An artist like Billie Eilish thinks in sounds, she thinks in colors, she thinks in visuals, she thinks in collaborations, she thinks in all kinds of different forms of creativity. When you’re dealing with an artist like that, it opens all these other areas that you can help build things around.
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