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YouTube Negotiating With Labels Over AI

Discussion in 'Article Discussion' started by Melody Bot, Oct 24, 2023.

  1. Melody Bot Oct 24, 2023
    Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    Lucas Sha, writing for Bloomberg, details the record labels and YouTube negotiating an AI tool that would let people create content using major musicians’ voices:

    When YouTube hosted an event for creators in late September, the company unveiled a bunch of new AI-powered tools, including ones for video backgrounds and dubbing.

    YouTube had hoped to unveil a tool that would let users perform using the voices of major musicians. Imagine you are an amateur creator uploading a video or a song, and you could sound like Dua Lipa.

    Just one problem: None of the major music companies have agreed to participate — at least not yet. Music companies have some questions, and YouTube is still working to supply the answers.

    This could be a pivotal moment for the use of AI in the creative industries. For all the fuss about the potential of AI, many of the most-hyped new tools have yet to establish meaningful commercial relationships with artists (aka rights holders). That’s why there are so many lawsuits; nobody has decided how copyright law is going to work in this new(ish) field.

    While this is just a test — YouTube wants to try the feature with a little more than a dozen artists — it is still a negotiation between the largest music service in the world and the largest music companies that could result in artists consenting to the use of their work.

    Look, I get it, I’m old and not cool and an probably yelling at clouds, but I can’t put into words how much I hate this idea.

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  2. BradBradley Oct 24, 2023
    BradBradley

    Regular

    I’m gonna drop the greatest song of all time with robo Celine Dion: “My Mechanical Heart Will Go On”
     
    paythetab likes this.
  3. somethingliketj Oct 24, 2023
    somethingliketj

    And that's why you always leave a note.

    Everything's depressing. Gonna start yelling at clouds myself.
     
    Raku likes this.
  4. Yourbiggestflan Oct 25, 2023
    Yourbiggestflan

    Go Birds

    This is just them trying to get ahead of the curve and find a way to monetize AI by making it more accessible and convenient through their site than a pirated version where they make nothing off of it. Capitalism 101. Gross, boring, and cheap entertainment. I thought some AI audio stuff was fun at first and I'm sure some of it will be entertaining, but this will produce loads of shit along the way.
     
    Raku and SuNDaYSTaR like this.
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  6. SuNDaYSTaR Oct 25, 2023
    SuNDaYSTaR

    Trusted Prestigious

    This is an intellectual property nightmare.
     
    Yourbiggestflan and Raku like this.
  7. DandonTRJ Oct 25, 2023
    DandonTRJ

    ~~~ヾ(＾∇＾ Supporter

    Too lazy to deal with the article paywall, but I don’t see how the record labels have any authority to strike this deal. It’s not the labels’ copyrights that YouTube needs, but the artists’ rights of publicity. This is like when Wolfgang’s Vault tried to make all of Bill Graham’s old concert bootlegs kosher with blanket deals from the artists’ record labels that immediately got shredded in court because none of the actual artists performing on those bootlegs had signed onto the deals.
     
    Raku likes this.