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Verizon Buys Yahoo for $4.8 Billion

Discussion in 'Article Discussion' started by Melody Bot, Jul 25, 2016.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from for discussion. All of the forum rules still apply.

    Vindu Goel, reporting for The New York Times:

    Verizon, seeking to build an array of digital businesses that can compete for users and advertising with Google and Facebook, announced on Monday that it was buying Yahoo’s core internet business for $4.83 billion in cash.

    The deal, which was reached over the weekend, unites two titans of the early internet, AOL and Yahoo, under the umbrella of one of the nation’s largest telecommunications companies. Verizon bought AOL for $4.4 billion last year. Now it will add Yahoo’s consumer services — search, news, finance, sports, video, email and the Tumblr social network — to a portfolio that includes AOL as well as popular sites like The Huffington Post.

    Yahoo and AOL, once giants of the industry, now just another part of Verizon. I wonder what Tumblr’s fate will be?

  2. Ryan

    Might be Spider-Man...

    Guessing a porn company buys Tumblr considering it's mostly filled with wangs already.
  3. slickdtc

    Regular Supporter

    Smart play by Verizon. They're despicable, but they see where things are going.
  4. There goes the Internet.
    Essie and Carmensaopaulo like this.
  5. skogsraet

    Trusted Supporter

    Verizon has been opposed to net neutrality for so long, this can't be good for consumers, I'm thinking. I use Tumblr rarely now and feel like it's been circling the social media drain for the past three or four years. They might try to revive it.
    KennyBloggins likes this.
  6. supernovagirl

    Poetic and noble land mermaid

    The first question I thought was "what about tumblr"
    I don't really use it these days but there are like 6 years of posts/likes that I would be devastated if lost
  7. slickdtc

    Regular Supporter

    Yeah, that's why I see this as a great play for Verizon because now they're ISP and content and social media and search engine and whatever the hell else was included in this buy and the AOL one. But dangerous for us. You can see the pieces forming...

    I didn't realize Verizon workers had reached an agreement and ended their strike. When I saw VZ was paying 4+ billion in cash, I nearly threw up.

    Regarding Tumblr, I was under the impression it was growing. All the marketing reports I've seen have shown brands flocking to it, though that's different then it actually being successful. It does tell me they have a coveted audience (those dang millennials), but they're fickle too. I like Tumblr as an alternative to other social media platforms, and I think it has its place in the landscape. I hope it doesn't go away with this buy.
  8. skogsraet

    Trusted Supporter

    Well, Tumblr is the most prominent long form blog format with the most variety for blog type option (audio, video, photo, text, and Tumblr basically revived gifs). Instagram, snapchat, and twitter have the market for blogging for short attention spans, and I think Tumblr had long form down but Facebook is taking that over. You don't see long posts getting circulated around Tumblr nearly as often as Facebook now and since Facebook has added live streaming in addition to status posts, pictures and videos, I think people are moving away from Tumblr and towards Twitter, since the only other thing Tumblr had going for it was the fact that people typically didn't add family and added very few friends. Twitter has that market now.
  9. supernovagirl

    Poetic and noble land mermaid

    Considering half the shit I see on facebook is literally just screenshots from tumblr, I can't imagine that it's being moved away from.
  10. skogsraet

    Trusted Supporter

    That's because people are crossing platforms. If you were on Tumblr 3 to 5 years ago, you would've seen most of those posts already. It's actually more evidence that people are actively leaving tumblr and taking what they liked to Facebook.