Uber’s Atomic Meltdown

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  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.


    Eli Schiff, writing on his blog, takes a deep dive on the missteps of Uber’s rebranding:


    In general, it is not a great idea to put the brand of a company valued in the tens of billions of dollars in the hands of people who readily admit they don’t know what their own intentions are. Uber tore through and rejected the proposals of half a dozen external agencies and eventually made the decision to rebrand internally.

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