Plushie Love is run by an independent couple and there’s a lot that goes into custom plushies. That said, the Scowl plushie is only $30, so they are maximizing some kind of markup in there. Even the $100 hoodies on tour weren’t bad considering the quality and custom aspects. The real scam was the hoodie I bought at Tied Down. Has to be hands down one of the worst pieces of clothing I own and I think that was $60.