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This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself

Discussion in 'Article Discussion' started by Melody Bot, Mar 23, 2018.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    AdWeek:


    Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far.

    Now, we get a behind-the-scenes look at the film, which not only answers all of our questions about how it was made—it might just be the most engaging, comprehensive and flat-out best BTS video we’ve seen for an advertisement.

    This behind the scenes video is quite cool.

     
  2. defmytones

    Regular

    All around amazing things going on with this video. While it doesn't fully sell me on the HomePod, it makes me want more Spike Jonze directed Apple commercials.
     
    Analog Drummer likes this.
  3. Brent

    No Where Feels Like Home Prestigious

    Spike is white? lol... literally had no idea.

    Great BTS vid though.
     
    Mr. Serotonin likes this.
  4. Mr. Serotonin

    I'm still staring down the sun Prestigious

    Yeah, what the fuck :crylaugh: I have always pictured someone totally different in my mind for some reason.
     
  5. coleslawed

    Eat Pizza

    maybe y’all are thinking of Spike Lee?
     
    Mr. Serotonin likes this.
  6. Mr. Serotonin

    I'm still staring down the sun Prestigious

    I definitely was :crylaugh: jesus Christ.