Become a Member
Remove ads, unlock a dark mode theme, and get other perks by upgrading your account. Experience the website the way it's meant to be.

This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself

Discussion in 'Article Discussion' started by Melody Bot, Mar 23, 2018.

  1. Melody Bot Mar 23, 2018
    Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    AdWeek:


    Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far.

    Now, we get a behind-the-scenes look at the film, which not only answers all of our questions about how it was made—it might just be the most engaging, comprehensive and flat-out best BTS video we’ve seen for an advertisement.
    ​

    This behind the scenes video is quite cool.

    Expand - View Original
     
  2. defmytones Mar 23, 2018
    defmytones

    Regular

    All around amazing things going on with this video. While it doesn't fully sell me on the HomePod, it makes me want more Spike Jonze directed Apple commercials.
     
    Analog Drummer likes this.
  3. Brent Mar 24, 2018
    Brent

    Trusted Prestigious

    Spike is white? lol... literally had no idea.

    Great BTS vid though.
     
    Mr. Serotonin likes this.
  4. Mr. Serotonin Mar 26, 2018
    Mr. Serotonin

    I'm still staring down the sun Prestigious

    Yeah, what the fuck :crylaugh: I have always pictured someone totally different in my mind for some reason.
     
  5. Remove
  6. coleslawed Mar 26, 2018
    coleslawed

    Eat Pizza

    maybe y’all are thinking of Spike Lee?
     
    Mr. Serotonin likes this.
  7. Mr. Serotonin Mar 27, 2018
    Mr. Serotonin

    I'm still staring down the sun Prestigious

    I definitely was :crylaugh: jesus Christ.