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The Secret Hit-Making Power of the Spotify Playlist

Discussion in 'Article Discussion' started by Melody Bot, May 4, 2017.

  1. Melody Bot May 4, 2017
    Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    David Pierce, writing for Wired:


    Spotify, Apple Music, and other streaming services have fundamentally changed how people listen to music. In the process, they’ve changed how artists and songs break. Radio may remain the most popular way of discovering music among casual fans, but unless you’re Drake or Rihanna, it’s hard to get any play. Plus, real fans—the people who go to concerts and buy merch and actually pay for music—use streaming services like Spotify.

    “Spotify playlists, and Spotify charts, and Spotify plays, have become the number one tool that labels and artists and managers are using in order to break artists and measure success,” says industry analyst Mark Mulligan. Facebook has more users, YouTube has more views, but Spotify represents more important real estate. “If you get things working on Spotify,” Mulligan says, “that’s going to crank the wheel.”
    ​

    I’ve heard from labels and managers that specifically target certain regions in the world to boost Spotify plays and hit charts because it may lead to getting onto a featured playlist.

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    Mr. Serotonin likes this.
  2. Ryan May 4, 2017
    Ryan

    Might be Spider-Man...

    Does Apple have a similar thing? I haven't used AppleMusic since it launched (I know there was a redesign) but I didn't like the interface.
     
    Mr. Serotonin likes this.
  3. Jason Tate May 4, 2017
    Jason Tate

    liner notes Staff Member

    Playlists? Yeah, quite a few. I think Beats 1 has been pretty damn good at promoting stuff as well.
     
  4. Jason Tate May 4, 2017
    Jason Tate

    liner notes Staff Member

  5. Remove
  6. OhTheWater May 5, 2017
    OhTheWater

    Let it run Supporter

    Most of my students learn about new/old shit from Spotify playlists. I saw a few getting into Jimmy Eat World and Death Cab from some of the alternative curated playlists/soundtracks to other shows and movies. Solid entryway
     
  7. Shrek May 5, 2017
    Shrek

    can't be made fun of Prestigious

    It's working. Spotify has introduced me to so many fantastic artists that I would have never heard of otherwise. So many bands that are in my wheelhouse, but are just "hobby" bands with small followings from all corners of the world that simply would have never made it onto my radar if they didn't come up on Discover Weekly. I am an iOS user, and I love most things Apple, but Spotify has got me for life because of how great their playlist and recommendation systems are.
     
    Mr. Serotonin likes this.
  8. Mr. Serotonin May 5, 2017
    Mr. Serotonin

    I'm still staring down the sun Prestigious

    Some bands with <1000 views on their songs are fucking incredible on Spotify Discover. Blows my mind that tons of people haven't heard of some of them. I'm sure that feature helps "break" them though, which is really cool.