The Queen of Selling

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Taylor Swift’s new album brought in over $33 million at the box office and 2.7 million day-one album sales.

Taylor Swift’s The Life of a Showgirl launch has shown once again that it’s Taylor’s world and the rest of us are just living in it. The special album release event dwarfed the competition at the box office over the weekend, debuting to an impressive $33 million domestic and $13 million overseas. That’s a record-breaking number for what is neither a concert film nor a documentary, but a timed promotional event for the release of her new album.

The album dropped on Friday and is already setting records. After just one day, The Life of a Showgirl has secured the second-highest weekly sales for any album since tracking of such things began in the early 1990s. Billboard’s Luminate reported that the album sold 2.7 million copies on Friday alone.

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