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The Inside Story of SoundCloud’s Collapse

Discussion in 'Article Discussion' started by Melody Bot, Jul 31, 2017.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from for discussion. All of the forum rules still apply.

    Ryan Mac, writing for BuzzFeed:

    In a music era dominated by Spotify, SoundCloud has been, at the best of times, a startup in stagnation, and, at the worst of times, an organization in disarray. Once harboring aspirations to be the YouTube of sound, the Berlin-based company has struggled to remain viable, hamstrung by management missteps, an ineffective business strategy, and a stubborn music industry that would rather it had never existed.


    With SoundCloud holding out for just under $2 billion, Twitter balked, sources said, put off by the heady price tag, music industry headaches, and the discrepancy between Soundcloud’s monthly visitors and its registered users. (Many people listened to SoundCloud’s content, but never registered with the site.)


    SoundCloud’s quest to build a business and find legitimacy in the eyes of labels divided the company and alienated long-time users. Internally, workers noticed a distinct shift away from creators and toward listeners. Internal key metrics changed from “tracks posted” to “number of minutes listened.” Meanwhile, the company’s short staffed engineering team focused on developing products that could better track copyrighted content. When SoundCloud killed its record button, the move was interpreted by some as a sign the company was less focused on creators. Soon it would stop supporting groups, a feature that allowed like-minded users to congregate on the site and share or comment on the tracks posted to it.

    Raku likes this.
  2. Fucking Dustin

    SHEESH Supporter

    Raku, Mr. Serotonin, aniafc and 10 others like this.
  3. joey-wan kenobi

    Happiness is a warm gun mama

    So I should download my demos I have on there... just in case?
    Raku likes this.
  4. Mr. Serotonin

    I'm still staring down the sun Prestigious

    I couldn't stand soundcloud.
    Raku and sean_rugy like this.
  5. Piercalicious


    With the major labels on board, perhaps they should pivot to independent creators by forming some sort of licensing marketplace for samples and such.
  6. Saephon


    I have no love for or loyalty to Soundcloud. However it IS my go-to for electronic mixes. It's the best source for discovering drumnbass imo. I may need to start downloading a lot of music if it looks like the site's going down...
  7. Raku


    I never really used SoundCloud, not even back during its heyday... The only time I ever used it was when labels would stream new releases of certain bands I followed. That being said though BandCamp is a much better streaming service in this regard. Not just for streaming new albums, but also old stuff too. This is how I discovered many new bands I enjoy this way.