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The History of the ‘Avatar’ Papyrus Font and the ‘SNL’ Sketch That Spoofed It

Discussion in 'Article Discussion' started by Melody Bot, Jan 11, 2023.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from for discussion. All of the forum rules still apply.

    Jake Kring-Schreifels, writing at The Ringer:

    The sketch, which eventually ends with Steven stalking the graphic designer outside his home, quickly became an SNL modern classic and has racked up more than 18 million views on YouTube—a testament to its utter randomness, Ryan Gosling’s commitment to a niche bit, and the general absurdity of a billion-dollar movie attaching itself to an overused and often-mocked font. Despite Avatar’s long-gestating sequel—and new logo—debuting this week, “Papyrus,” more than five years later, continues to leave a distinct, “tribal yet futuristic” mark on the movie franchise’s legacy. “There’s something kind of charming about a director that’s not obsessed about a poster, or trailer, or marketing,” Torres says. “The fact that this subject matter is so trivial makes it so funny.”


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  2. Brent

    Blocked by JasonTate, et al. Prestigious

    Slow news day?
  3. Frank Lapidus

    Regular Supporter

    One of the best SNL sketches. I just watched this again a few weeks back. Still holds up. This is SNL at its best.
    Orla likes this.
  4. Bartek T.

    D'oh! Prestigious

    Well why, it makes me smile each time I think about it haha