The Beer Thread • Page 423

fdorgo!

 

a grand fdorgo to all

 

ive had two and im shamshaed

 

Dead Guy the GOAT

 

Local outdoor spot just tapped Brash's Hammersmashedface for takeaway. Shit had me sideways

 

Newgrass Brewing co- Space Trash Peach Cobbler sour

 

Fuck me that sounds delicious

 

@spiffa0 I think this is my favorite of the ones you sent, the milk sugar really smooths it all out.

 

@sophos34 look what I just picked up in a $14 6-pack

 

Oh nice, looks like this year’s version? Gotta find that!

 

I was dumb and didn't put it in the fridge long enough so it's kinda warm. Still good, but not as good as it should be haha

 

drooling. what does the upside down can indicate?

 

wait the 2020 brew of xocoveza is already popping up?!

 

MmFINALLYYY FOUND THIS!!! Lives up to the hype and then some, so smooth and refreshing. absolutely wonderful beer!

 

Since Stone started they have never done any advertising, and this year they started their first ever ad campaign. The campaign is "Leave No Stone Unturned" which boils down to "we went through trial and error and many iterations of each beer to arrive at the perfect finish." To promote this, every single can and bottle is printed upside down, aka unturned.

I find it pretty interesting honestly, it's clever, it's extremely eye catching, and it gets people talking.

Yep! That's what this is

 

oh man i cant wait to try it this year

 

I have a hard time supporting Stone since they've gone all lawsuit-crazy. If you're so passionate about "protecting your trademark" then don't name your brewery a common noun.

 

You mean their lawsuit against Keystone? I feel like it's extremely warranted, Keystone changed their cans to say STONE on them instead of Keystone, and Stone has the trademark over "Stone" for beer.

Doesn't matter how common the word is, they have the legal rights to use Stone for beer, it's pretty straightforward.

 

Nah I mean the 100+ small guys like Sawstone, Touchstone, Stoney's, etc. that they've gone after in recent years. Their belief is that NO ONE can use the word "stone" or "bastard" in any part of a brewery name or product name.

 

Ahh yeah I had never heard of those suits. That's definitely ridiculous if they're doing that.

 

Stone has collabed with Firestone Walker before, so it's even more ridiculous

 

Yeah the suit against Keystone was definitely justified

But thinking Sawstone and Stone would be confused is like suggesting Little Caesars and Caesars Palace is confusing