My bad. Totally absolutely 100% didn't go back through the thread. HA! Too many 1975 threads and I forget what's in which one... But ya... reading first (at least the same page) is always good.
It was Holly Humberstone Cruel World. It was posted a few times so I edited the post sarcastically and self deprecatingly. Good stuff though and got tickets to see her live. Not really sure I'm the target demographic, but catchy and has all the components that tickle my brain.
There's a series of posts on the subreddit which people are debating whether there's an ARG or not. We're impatient.
Feels unlikely to me that The 1975 would launch an ARG the same week the Bleachers album is being released, but I do think it'd be cool if they did one in like 3 weeks haha