Taking Back Sunday - Tidal Wave (September 16, 2016) Album • Page 76

Pretty much what they did to New Again, which sucks.

 

I'm not huge on NA nowadays but I'd love to head EMG live again(heard it on their tour just before NA release). Or Catholic knees. Never got to see El Paso either, which sucks cause I love that song

 

I thought people liked El Paso

 

I love that song, but when they played it live after ST came out it got almost no reaction from crowds who just wanted to see Makedamnsure and Cute without the E.

 

Anger at this

 

my favorite quote I don't remember it was from this thread or another went along the lines of you barley get any promotion from hopeless records unless you're all time low. and that seems to be true

 

I remember everyone being really excited for them when they signed with Hopeless before Happiness Is, with their marketing being one of the main reasons. The promotion for Happiness Is was pretty good, if I recall. This time around has definitely been lacking for sure.

 

I just want to stop in and say that we have no idea what the behind the scenes deals with Hopeless and TBS are. Different projects have different marketing budgets and TBS might have had their budget allocated in different ways than fans would like, or the budget could have been extremely low/non-existent for all we know. I work on plenty of projects that don't have a marketing budget, and fans get mad at my company for not promoting the project like they want, but sometimes it's not part of the plan

 

We know they spent a lot of time in the studio for this so maybe that's where all the money went

 

And headlined Taste of Chaos, which was meant to be a huge tour regardless of actual turnout.

All I am saying is that it's very easy to sit on the sideline and point fingers at the label, but none of us know anything about their relationship

 

And of course All Time Low get more marketing budget/spend, they are a far more profitable band

 

Eh. There's really no excuse for promotion this shitty. It's not in the label's best interest for it not to succeed either.

 

There is extensive social media promotion on Hopeless and TBS's accounts, they scored a huge nostalgia tour headlining spot with Dashboard, two music videos and a lyric video, a 15 minute mini-documentary, ad placement in target demo magazines (Alt Press) and online banners... I mean what the hell are you demanding out of them? A personal phone call from Adam where he tells you about the lyrics of every song? I'm truly curious in where the "shitty" promotion mindset comes from

 

In store performances, radio appearances, placement on Noisey, Rolling Stone live video session, Live Nation TV livestream, Billboard Live video session, AltPress live stream, the cover of multiple magazines, Best Buy exclusive sku.

Seriously. Go to their facebook page and scroll down, there is an absolute shit ton of marketing around this release

 

It's also very easy to sit and point fingers at the label when something clearly went wrong with promotion. There's no excuse I can think of for how this album release was handled. And Bayside also had a recent album that underperformed. Many bands on the label are seemingly left out to dry. You can't tell me all these bands are at fault when there's a common denominator

 

Yeah doing all those things is a start. They need to push them to as many outlets and pubs as possible. They did not

 

Please look at my last two posts, what would you have done differently? It sounds to me like everyone is just mad that this specific thread on chorus.fm didn't keep everyone updated of everything happening around the release, hah

 

Come on man, you can't be this dense. Don't act like you know what Hopeless did or didn't do.

I'm just tired of this shit honestly, probably more so because it's the world that I work in and "fans" are so entitled and quick to point the finger at things they don't know about

 

Additionally I don't see them pushing streams that hard or physicals. A good example of how they dropped the ball there is the misprinted lyric book. That's an inexcusable oversight that the label needs to catch. People catch wind of that and they're less likely to buy physical

 

Yes, that is all true, but that doesn't undercut everything else that was very obviously done for this release

 

you make some good points. and I agree with a lot of them. it is easy to place blame to something that you do not know exactly too much about.

 

You act like I have no idea what I'm talking about and that's cute. I get it, you work in marketing or something. But it's easy to use certain measures to see what they did. Those videos have such small view counts compared to where they should be. The album sold an embarrassing number of units. That's a failure on the label no matter how you look at it. You and I both know TBS should be moving more than 9k. It's someone's fault, and the responsibility of marketing a record is the labels

 

The point is that they didn't do enough Steve. "You can't really be this dense"

 

I spent 40 hours a week, of my life, marketing different projects. 90% of that is shit that the fans will never know happened, never see, and be unaware of the impact of.

 

Here I thought it was because the band is bad.