I think it's because somehow it's making us feel like these are the "good guys" riding in to "save the day".....but really it's they're riding it to save their own fortunes and take their dad down lol
This is basically what Ken was trying to make happen back in episode 2, and yeah a little bit of what he was attempting in season 1. But now he finally has the people in on it that he needs it appears.
He's gonna say someone is pregnant and their shares are diluted because the other kid he's gonna have gets some isn't he.