This article has been imported from chorus.fm for discussion. All of the forum rules still apply. TechCrunch: Spotify is planning to raise subscription prices in the U.S. in the first quarter of next year, according to a new report from the Financial Times. The move will mark the streaming service’s first price rise in the US since July 2024. The company recently raised prices in several other countries, including the U.K., Switzerland, and Australia.A Spotify subscription currently costs $11.99 a month in the U.S. When the service first launched in the country 14 years ago, it cost $9.99 per month.The report says JPMorgan analysts have estimated that a $1-per-month price increase in the U.S. could increase Spotify’s annual revenue by about $500 million. To pay artists more, right? more Not all embedded content is displayed here. You can view the original to see embedded videos and other embedded content.
Baffles me how this company continues to make garbage moves and not only do people not leave, but their patronage actually grows.