Even in the Wrinkle in Time adaptation, which was ... weird, he delivered a really compelling performance that genuinely added something new to the character from the book, which was cool to watch. But I do think with both Chris Pine and more with Channing Tatum there's an element of goofiness to them that has taken a little while to shine. Like, with the Step Up movies, clearly they were pitching CT as a troubled angsty heartthrob; and yeah, he's good looking and can deliver a good emotional performance, but he's also a silly, funny dude, and his later career really highlights that well. I think they both have found really appropriate roles in the last ten years or so, but it wasn't instantaneous.
That's a good example of a movie that only exists because it is known through some ancillary thing, ie Norm being funny about it. Just the other day I was wondering what other movies fit that mold. Like I think Christian Bale's rant on the set of Terminator Salvation is more often remembered than anything about the film itself. Mr. & Mrs. Smith was a big hit at the time but now it feels like it's only ever talked about in relation to being the start of Brangelina
Channing Tatum is a weird hot guy who just wants to dance. Chris Pine is a weird hot guy who just wants to sing.