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Max Changes Name Back to HBO Max

Discussion in 'Article Discussion' started by Melody Bot, May 15, 2025 at 7:42 AM.

  1. Melody Bot May 15, 2025 at 7:42 AM
    Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    Variety:

    This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max.

    The change comes just over two years after Warner Bros. Discovery decided to drop HBO from the streamer’s name to become just Max. Note that while HBO and Max have carried separate commercial branding during that time, they’ve competed under one “HBO/Max” label for industry awards.

    LOL.

    more

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  2. screwflanders May 15, 2025 at 7:45 AM
    screwflanders

    Newbie

    Zaslav is the worst
     
    xenoabe likes this.
  3. rbf737 May 15, 2025 at 8:07 AM
    rbf737

    Regular

    It did seem really stupid at the time (and now) to ditch something with the name recognition HBO has from the title.
     
    stoph224, slickdtc, RaginCajun and 2 others like this.
  4. jakeryandesigns May 15, 2025 at 9:28 AM
    jakeryandesigns

    Newbie

    I never stopped calling it HBO. Just like I still call it Twitter. Once you have branding like that it’s the dumbest move in the world to kill that.
     
    stoph224, dorfmac, ScutFarkus and 4 others like this.
  5. Remove
  6. MarkM May 15, 2025 at 11:03 AM
    MarkM

    Duuuude

    The "M" in "MarkM" stands for Max. Please refer to me as Mark Max from here on out.
     
  7. xenoabe May 15, 2025 at 11:31 AM
    xenoabe

    Regular

    Anyone remember HBO Go?

    I was working at Cartoon Network back in the day and there was a lot of discussion around Go, or Plus, or whatever. We ended up with just going with the channel name with no modifier on it. Probably the right decision in retrospect.
     
    dorfmac and screwflanders like this.
  8. slickdtc May 15, 2025 at 12:27 PM
    slickdtc

    Regular Supporter

    Yeah, wasn’t there an HBO Now and an HBO Go at the same time? They’ve always been a mess, lol.
     
    killahcam likes this.
  9. Ryan May 15, 2025 at 2:09 PM
    Ryan

    Might be Spider-Man...

    Was one of the dumbest decisions. Why on gods green earth would you have changed HBO to a random ass name like Max.
     
  10. xenoabe May 16, 2025 at 8:15 AM
    xenoabe

    Regular

    Yes, that was largely due to technical limitations at the time. HBO Now required you to log in through your cable/satellite provider while HBO Go was a standalone subscription.

    Agreed, that the naming was super confusing though.