This article has been imported from chorus.fm for discussion. All of the forum rules still apply. Kendrick Lamar has officially left Reebok and joined Nike. GQ reports: And while Reebok sneakers are having a moment right now, there’s no arguing that the Nike Cortez has been a bigger staple of hip-hop style, particularly in Lamar’s hometown Los Angeles. And now it looks like K.Dot has decided to leave Reebok in favor of Nike, taking to social media to post a photo of himself in a pair of Nike Cortez kicks with the caption “Cortez. Since day 1. #teamnike.” Expand - View Original
Kind of an untapped market. These big musicians will definitely bring their fans to the brands that make deals with them. I bet we start seeing this more and more.