I dunno what expectations were, but sniffing $900m on a $250 budget is a success in the industry imo.
I remember expectations being $1 billion and there being talk about the final numbers being a disappointment. Which, when you look at the numbers available, is pretty wild. Granted, I don't know how much was spent on marketing, but like, I also don't know how much was made on merch. I can't see any way that wasn't ultimately quite profitable.
Suicide Squad didn’t start as a big hit, but it lingered for awhile making consistent money. Even that one made them money. I’m sure no matter how good or bad this is, it will make money.
it was definitely successful financially, however when you consider it being the first film to put Batman, Superman, and Wonder Woman together on the big screen, it should've cracked a billion at the box office in record time. So while it certainly made money and held on in the box office, I don't think it met the expectations of the studio.
Most of the concern with BvS was that it flamed out in theaters way quicker than it should have. Week one drop offs terrify studios.
Didn't it do much better overseas which is where it made most of its money? I seem to remember reading something like that.
The best thing for this movie was Wonder Woman doing so well. This has zero chance at longevity since The Last Jedi comes out just about a month after it. The only threat beyond that is just Pixar’s Coco, which will really rely on reviews and marketing to click. I’m sure it will have a very good first couple of weekends though. Well over $300 million. The big thing is that it might not cross $1 billion though, which will mostly hurt their pride in not coming anywhere near the $1.4/1.5 billion finishes of the first two Avengers. Hell, they might really get shamed there with Infinity War’s release. As others have said, they’ll do fine with merchandise/toys, but I’d be interested in hearing the final total on budget, which I assume was at least $300 million with reshoots.
Age of Ultron performed lower than the first Avengers, and Infinity War is ridiculous in scale, so I'm curious as to how that one plays for general audiences compared to other comic book films. The existence of a 4th Avengers the next year telling a connected story certainly won't help. As for Justice League, the momentum from Wonder Woman will help a lot. It's ultimately up to which way the narrative goes when the film drops, which could really still go either way.
Lower, as in $100 million less from $1.518 billion to $1.405.4 billion. I'm sure Disney does not care because these are the 5th and 7th highest worldwide with so much revenue from toys/merchandise too. I think Infinity War brings in a new element by bringing in the Guardians of the Galaxy, so there's potential there. Infinity War will certainly be $1 billion, if not more. Reviews will be big, but I think the opening will be bigger than Age of Ultron. Casual fans are questionable, but this will be a 10-year build up coming to fruition for a big audience. The continued story is just fine. We might have some disagreements based on comic origins, but most people have loved The Avengers movies. It really varies based on quality and excitement of the fans though. Justice League can't be happy that people voted that they are more excited for Thor: Ragnarok than Justice League when the season started. Obviously, that doesn't mean it won't have a higher box office, but they're coming off a much-detested Batman v Superman, which introduced us to the three major players in Justice League already. That movie got a Cinemascore of B, which is actually terrible for a superhero movie. Will everyone coming together and the blatantly clear return of Superman draw people in? It'll be interesting to watch. I know it'll have a big box office, but reviews will be crucial to how successful it becomes.
I remember posts on other sites of people predicting BvS to break Star Wars VII's opening weekend. I think Superman, Batman and Wonder Woman sharing the same screen for the first time made a lot of people over estimate the box office.
These days they just make a lot of them ... for various markets, promotions, places ... and in some places certain ones make more sense or do better or are made by a different in-house designer. The iconic Burton Batman poster, for example, was awesome and we remember it. We don't remember the really bad ones they sold at K-Mart that I had.
Incredibly valid. And with the Internet we can literally see all of them. So along with more being made, it’s easier than ever to view them.
As a kid I liked all the stuff in Target. Now I see it and am like wtf did you do. And then I buy the fruit snacks with Batman on them anyway.