Remove ads, unlock a dark mode theme, and get other perks by upgrading your account. Experience the website the way it's meant to be.

Jimmy Iovine on the Future of Apple Music

Discussion in 'Article Discussion' started by Melody Bot, Oct 13, 2016.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from for discussion. All of the forum rules still apply.

    Dan Rys, at Billboard, sat down with Jimmy Iovine to talk about Apple Music:

    Before we get into that, we have to get into the why. It’s a story, it’s complex. Because what everyone’s writing is the obvious right now. They’re writing, “People in the record business are getting into tech so they can talk to people in the record business.” That’s hogwash. And why it’s hogwash is, it takes a certain individual… For example, I met [Apple executives] Steve Jobs and Eddy Cue in 2003. I realized, okay, the future of music is going to be intertwined with distribution through technology companies. It just looked like that to me, and I realized how far behind I personally was. So I set out to really understand. So I worked with those guys for about two years, and I said to Steve, “I’d like to do headphones with Apple with [Dr.] Dre,” about two or three years later. He said, “Do it yourself, you can do it.” So I tried it myself.

    There’s some really interesting things in here about how Iovine and Apple view their role in the music industry.

  2. This was a fantastic read, thank you! The "undiscovered artists" part makes me wonder if Apple Music will double down on its social/connect features and/or become similar to Bandcamp.
    Jason Tate likes this.
  3. Honeymagnolia

    Regular Supporter

    There is always something about this guy that creeps me out. Kinda gives me the shivers. I can't put my finger on what it is though.