Inside Tim Cook’s Apple

Discussion in 'Article Discussion' started by Melody Bot, Aug 11, 2016.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    Fast Company has a fantastic, and in-depth, profile on Apple:


    With Macs, iPads, and software applications and services, Apple isn’t a one-trick pony like BlackBerry, to use an example cited by those most freaked out about the recent iPhone slowdown. It recorded $50.6 billion in sales during that “disappointing” quarter, more than the combined revenue of Google parent Alphabet ($20.3 billion) and Amazon ($29.1 billion) over the same period. Its $10.5 billion in profits outpaced not just the combination of Alphabet ($4.2 billion) and Amazon ($513 million) but also Facebook ($1.5 billion) and Microsoft ($3.8 billion).

    “I don’t read all the coverage on Apple that there is,” Cook tells me a few days after my lunch with Cue and Federighi. “The way that I look at that is, I really know the truth.” And he’s ready to talk about it.

    The piece is written by one of the the authors of Becoming Steve Jobs, which is the book I most recommend (even over his own biography) people read to understand Apple and Steve.

     
  2. Ryan

    Might be Spider-Man...

    Interesting read, always wanted to check out Becoming Steve Jobs because of what I've heard vs his own biography.