This article has been imported from chorus.fm for discussion. All of the forum rules still apply. Fast Company has a fantastic, and in-depth, profile on Apple: With Macs, iPads, and software applications and services, Apple isn’t a one-trick pony like BlackBerry, to use an example cited by those most freaked out about the recent iPhone slowdown. It recorded $50.6 billion in sales during that “disappointing” quarter, more than the combined revenue of Google parent Alphabet ($20.3 billion) and Amazon ($29.1 billion) over the same period. Its $10.5 billion in profits outpaced not just the combination of Alphabet ($4.2 billion) and Amazon ($513 million) but also Facebook ($1.5 billion) and Microsoft ($3.8 billion). “I don’t read all the coverage on Apple that there is,” Cook tells me a few days after my lunch with Cue and Federighi. “The way that I look at that is, I really know the truth.” And he’s ready to talk about it. The piece is written by one of the the authors of Becoming Steve Jobs, which is the book I most recommend (even over his own biography) people read to understand Apple and Steve. Expand - View Original
Interesting read, always wanted to check out Becoming Steve Jobs because of what I've heard vs his own biography.