How YouTube Hits Drive Revenue for James Corden

Discussion in 'Article Discussion' started by Melody Bot, Aug 29, 2016.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    Leo Barraclough, writing for Variety, on the revenue that “Carpool Karaoke” creates:


    Digital is central to how the show is funded, primarily through brand integrations. For example, the “Carpool Karaoke” segment with Selena Gomez included a visit to a McDonald’s drive-thru, which was the result of a deal with the fast-food outlet. “That was an integration and it was incredibly profitable for the show,” Winston said, adding that it also generated 45 million views on YouTube. “We made sure it was incredibly subtle so our viewers would not for a second think that this was a sponsored bit. James and I debated it for many hours.”

    The emphasis is mine. I really like Corden and his bit, but I really hate deceptive advertising. I’m actually surprised this isn’t a violation of some kind

     
  2. Honeymagnolia

    Regular

    I still find it odd how big Corden appears to be over in the States as he isn't particularly liked over here as he is subtle as a brick and a bit dumb.
     
    Schooner likes this.
  3. Zilla

    Trusted

    Well, you guys had him for a long time or the point of overexposure. We've had him for a couple of years and until last year, he was fairly low-key.
     
  4. Behind the Barricade

    https://www.behindthecade.com

    He really isn't big over here. He just found a popular bit that's fading rather quickly.
     
  5. JamesMichael

    Web, Designer & Marketer Prestigious

    I do like James Cordon I think he's great at what he does but I have to admit the constant Carpool Karaoke will get old fast. I prefer it when things aren't over done.
     
  6. Kiana

    You look like bad news, I gotta have you Prestigious

    I've never been a fan of what I've seen from him. He talks over ppl all the time. Craig Ferguson was great because he just talked to his guests and somehow made every single person that came through seem interesting and funny. But I guess that's not as profitable as singing in a car lol
     
  7. MattNCheeze

    Regular

    There was an early episode on StartUp where they got in trouble for "deceptive advertising", very intersting
     
  8. iCarly Rae Jepsen

    just a sweet sweet fantasy baby Prestigious

    Craig is the best, remember his leave Britney alone monologue

     
    Kingjohn_654 and Kiana like this.
  9. Kiana

    You look like bad news, I gotta have you Prestigious

    Yes! I liked that he could get real and serious when he needed to be. He was so great! The only US talk show I ever bothered with
     
    iCarly Rae Jepsen likes this.
  10. SayHello

    Regular

    I'm not that uneasy about it. It's no different than product placement in a tv show or movie. However, the deceptive online articles-sham-thing is completely abhorrent.

    To a different topic, I dislike whatever that dude's name is and he isn't funny. The only reason the show has continued on is because of the success of that one bit. Ferguson, on the other hand, is the man.
     
  11. Zilla

    Trusted

    I mean, I don't care way or the other about him, but that's simply not true. He also has a successful "Celebrity Rap Battle" segment. And he continues on because he's in the late late spot, where ratings don't matter and he's created a super popular, something no other super late talk show has done.
     
  12. Behind the Barricade

    https://www.behindthecade.com

    I think Jimmy Fallon's late late show is probably one of the most popular of all time rivaling Conan.
     
  13. benschuyler

    Regular Prestigious

    This happens in movies and television shows all of the time. Not sure why this is different.
     
    goation likes this.
  14. cwhit

    still emperor emo Prestigious

    conan? the conan who couldn't even keep the tonight show?
    you mean letterman right?
     
  15. Behind the Barricade

    https://www.behindthecade.com

    I wasn't talking about the Tonight Show or the Late Show. I'm talking about the Late Late shows (the ones that start around 12:30am).
     
  16. Dominick

    Prestigious Supporter

    How sad that our popular culture is created to later be cannibalized for the purposes of selling a McMuffin. I guess it has always been that way, they just dropped the pretense.
     
  17. Schooner

    Trusted

    Yeah. Not too sure how different to the Survivors getting Mountain Dew or calling home on a sprint phone given to them by Jeff Probst etc
     
    supernovagirl likes this.
  18. tdlyon

    Pawnee Forever Supporter

    I somehow find Carpool Karaoke even less entertaining than lip sync battles

    I wouldn't call either comedy though
     
    Schooner likes this.
  19. Kiana

    You look like bad news, I gotta have you Prestigious

    The only Carpook Karaoke I liked was One Direction's and that's cause Harry was singing like a jackass and then his voice cracked like it deserved
     
    mercury likes this.