I've enjoyed the roll out thus far. A random tweet and all the sudden posters popping up. I'm in Chicago, so it may be more concentrated, but seeing the cover at bus stops and the like is pretty cool. Can't really think of anyone else that's done it like that.
I dunno why, but I don't feel like an entire album is coming tonight. But I base that feeling on absolutely nothing, so whatever
I feel like he wouldn't have it go straight to itunes because none of his projects have dropped there (maybe surf though?) but idk.