This article has been imported from chorus.fm for discussion. All of the forum rules still apply. BTS have the number one album in the country this week. Map of the Soul: 7 storms in atop the tally with 422,000 equivalent album units earned in the U.S. in the week ending Feb. 27, according to Nielsen Music/MRC Data. Of that sum, 347,000 are in album sales. It’s the fourth No. 1 in less than two years for the seven-member South Korean pop group. Expand - View Original
Those are impressive for any type of artists, especially in today's climate. That number is twice as big of a sales week as Taking Back Sunday's best week ever and three times the size of Underoath's best.
And that's all without the concert ticket/album redemption shit that has skewed a lot of numbers over the past few years. Very impressive!
The way they package k-pop albums is so smart. Adding different photocards/extras encouraging people to buy more than one copy - I say as somebody who has bought more than one version of multiple k-pop albums. Definitely helps boosts their sales to incredible numbers.
Back when I worked at Target, whenever we'd roll out a new BTS album they'd come with like 4 or 5 different versions and people would come in and buy every single version and sometimes even multiples of them. They definitely know what they're doing.