Blue Apron Files for IPO

Wait 2 weeks for it to drop, buy in big, sit there for years and PROOFFFIITTT (maybe)

 

Never liked these meal services when you could just purchase a CSA and support your local farms.

 

They don't make money yet? Seems premature to me.

 

For those of you who don't know what Blue Apron is, I'm sure you also have never listened to a podcast.

 

I've always wanted to try this.. anyone have any comments on it that have!?

 

Several friends on Facebook have started using it. I think it's good to promote cooking your own meals, but as a "home chef", it's just so easy to go to the grocery store and buy whatever you need. I'm not gonna lie and act like I know too much about any of these services, but it absolutely has to be more expensive and I don't feel you would LEARN cooking techniques for the long-term.

 

I do BA or one of the competitors once a month or so, it's fun to mix it up. Some meals feel worth the money; some don't. I'd say it's good 80% of the time.

 

I think their goal is to get people cooking at home vs eating out, not get a box delivered vs going shopping. restaurant quality at home is how they market it. plus, if you're just getting into cooking fancier foods, finding all of the specialty ingredients at the store can be a hassle. without having tried it, it's hard to say what techniques you actually learn, I guess that depends on how prepared the food is when it comes.
I've wanted to try Blue Apron, but they didn't serve my area when I first wanted to, and haven't checked back to see if they do now.

 

True, it can be a great introductory thing. I was always raised to learn to cook and recently it has become a huge passion of mine. I do realize that a lot of people don't really know how to cook at all and if this is a good solution, that's great!

 

I've been using it for about 6 months.
Overall I've enjoyed it, especially when cooking dishes I wouldn't think to make or was too intimidated to try without a guide.

Most of the my favorite have been the vegetarian options which is something I would have never cooked myself.

Cost seems to be pretty great in relation to
Shopping in the Bay Area.

Biggest minor gripe is I wish you could scale down or scale up the amount of meals you want by week. Sometimes I just don't have the time to cook 3 1.5 hr meals and I don't want to skip the week entirely.

For anyone looking to become a better cook and try new things, I'd call it a win.

 

Someone listens to Crooked Media.