Behind Blink-182’s Return to the Top of the Charts

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Steve Baltin, writing for Forbes, details the release strategy behind Blink-182’s California after talking with the band, managers, radio, and label. It’s a little insider baseball at times, but there’s a lot of new information here:

“Our strategy really was kind of to give everything a little something,” he says. “That’s why we turned down an offer to window the record, cause we wanted the music to be accessible to the younger kids who listen to it on You Tube and Spotify and different places. We created ticketing tiers for our concerts so the core fans can buy the best seats in the house, but the young fans that might just be discovering the band can afford a ticket to the show also. That was our core strategy throughout this whole thing.”
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Sorry in advance for linking to Forbes and their user hostile website.

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