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An Update on the Rest of 2020

Discussion in 'Article Discussion' started by Melody Bot, Nov 23, 2020.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    As I wrote about in October, this was a very weird year to be running an independent, online, business. I just wanted to take a few moments to be upfront about a couple of changes that I’m going to be making for the rest of this year. In the online ad world, the last part of the year is usually one of the best for online advertising. It tracks along with the holidays and consumer spending and advertisers wanting to convince shoppers to buy their gadgets and gizmos. Now, digital advertising has been a mess for virtually everyone this year, but there’s a small hope we can make up some of that lost revenue with a terrific final quarter. So, I’m going to let the company that handles all of our display ads run a few different advertisements on the website for the next month.

    Honestly? They’re probably going to be annoying as hell. They’ve promised to keep everything frequency capped so that users only see one of the annoying ads one time per session, but there’s no nice way to spin the fact that these kinds of advertisements suck for the user experience. I know it, you know it, but it’s me throwing everything at the wall as we end the year in an attempt to salvage what, in many ways, has been a lost year. I want to be forthright about it, so everyone knows what is coming. And, to let you know you can remove all ads on the website by becoming a member. (These ads will only run for a few months, and we have a monthly option for just $3 a month. Remove all ads, get dark mode, live the good life.)

    I don’t know what 2021 will hold, but I plan to continue to keep everyone updated as we journey into this uncharted territory together. I hope everyone is staying safe and doing well. The contributors and I have begun preparing for our end of the year feature, which we hope to run, like always, in early January.

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    LightsOut, morken and JRGComedy like this.
  2. popdisaster00

    Moderator Moderator

    [​IMG]
     
  3. AlwaysEvolving21

    Trusted Supporter

    Ads? What are ads?
     
    Jason Tate likes this.
  4. spredwards

    Newbie

    I’ve been out of work for awhile now, but just accepted a job offer and start next month. Once I start getting a paycheck again I’ll be back to subscribing!
     
  5. Congrats! (And thanks.)
     
  6. You've got my support for the long run! Hoping these holiday ads work out well for you :)
     
    Ferrari333SP and Jason Tate like this.
  7. Ferrari333SP

    Prestigious Supporter

    The site is my main place to interact with the rest of the country and the world on topics I care about, while at home quarantining, so thank you :fist:
     
    BoldType and Chase Tremaine like this.
  8. xapplexpiex

    sup? Supporter

    Do what you need to do for the site.
     
    Chase Tremaine likes this.
  9. Phil507

    Resident NYC snob Supporter

    As someone who’s worked in the digital media space, there may be a way to do this right without the annoying type of ads (PMP’s for example.
     
  10. fredwordsmith

    Trusted Supporter

    Do whatever you need for you to make it.
     
  11. xenoabe

    Regular

    No worries @Jason Tate. I've worked in an ad-based business before and 4th quarter is often an ad blitz to make up any ground we hadn't achieved during the rest of the year.
     
    Jason Tate likes this.