Remove ads, unlock a dark mode theme, and get other perks by upgrading your account. Experience the website the way it's meant to be.

A Moon Shaped Pool of Money

Discussion in 'Article Discussion' started by Melody Bot, May 16, 2016.

  1. Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from for discussion. All of the forum rules still apply.

    M.G. Siegler, writing on Medium, about the release of Radiohead’s new album and the idea of “up-selling” to your die-hard fans:

    But the Radiohead release points to another way forward. One I’m far more excited about as a fan. Distribute broadly, upsell deeply.

    That is, put your album out there for all (or most) to hear, but then pull in your truly die-hard fans to buy exclusive content at a premium. That is a natural extension of what Radiohead did in 2007 with In Rainbows. You know, the “pay-what-you-want” album. The clever call out to a soon-to-be-dying model was even more ingenious in hindsight. Now this reality is here.